Launched in partnership with DFS, Chloé Atelier des Fleurs has made its debut at Los Angeles International Airport, marking the collection’s entry into the North American Travel Retail market.

To commemorate the launch, customers are invited to partake in an immersive experience, interacting with key highlights from the collection through the Ateliers des Fleurs Trolley. The activation also included a dedicated Chloé fragrances gondola and a bespoke gifting station.

Building on the successful debut of Chloé Atelier des Fleurs at Los Angeles International Airport, Coty also expanded the collection’s footprint into Latin America last month, launching a presence at Terminal 3 of São Paulo/Guarulhos International Airport in Brazil, in partnership with Dufry Americas. Customers were able to directly interact with the fragrance through an immersive trolley display, discovering an array of different scents and participating in a calligraphy event to personalize their fragrances with the Chloé Alphabet. These engaging activations, situated in prime locations at both the Departures and Arrivals areas, provided consumers with a memorable experience and resulted in exceptional visibility for the brand.

“The beauty market in the Americas is highly dynamic and ever evolving. We are delighted to introduce the Chloé Atelier des Fleurs collection to more Travel Retail locations in the region. With the launch at São Paulo/Guarulhos International Airport marking the first time the collection is available to consumers in Brazil, this signifies an important milestone as we continue to bolster our footprint in the market,” said Diego Artola-Villanueva, Vice President Travel Retail Americas. He went on to say: “These launches are further testament to our commitment to innovation and premiumization, as well as our ability to create exciting activations and immersive experiences that enable our consumers to directly engage with our products across multiple touch points. We plan to double Chloé Atelier des Fleurs’ already considerable presence in Travel Retail Worldwide over the next three years and continue to upscale our ability to meet diverse Travel Retail consumer needs and preferences.”

The launches underscore Coty’s commitment to expanding Chloé’s Atelier des Fleurs’ footprint across Travel Retail Americas, and demonstrate the Company’s focus, targeting strong growth in fragrances across key categories and geographies. This approach is anchored by additional innovations in the pipeline, such as Chloé’s three new vegan scents for Atelier Des Fleurs, crafted with 100% natural-origin ingredients and naturally derived alcohol, further enhancing the brand’s commitment to sustainable and luxurious fragrances.