Coty Travel Retail is pleased to announce a further expansion of Chloé Ateliers des Fleurs’ presence in Travel Retail, with a series of new openings, including ultra-luxury flagship stores, planned in key destinations across Europe, the Americas, and Asia-Pacific throughout 2024.

The ambition is to double the current number of doors from 100 in the coming years. This marks another exciting milestone as the Coty Travel Retail continues to turbocharge its growth in the channel, as well as strengthen the footprint of its ultra-premium fragrance collections.

Since Chloé Atelier des Fleurs’ successful debut in the European Travel Retail channel, Coty has continued to bolster the collection’s presence in the travel retail market, with new flagship launches planned for London Heathrow Airport and Paris Charles de Gaulle Airport in 2024. In the Americas, Chloé Atelier des Fleurs has forged a strategic partnership with Avolta and DFS Group, resulting in several flagship launches and recent openings, including in Brazil, Hawaii, New York, Toronto, and Dallas, providing travellers with an immersive fragrance experience at prominent travel hubs. Chloé Atelier des Fleur has also seen great success in Asia-Pacific Travel Retail, reflecting the growing demand for exclusive scents in the region. In the coming years, the collection will continue its expansion across key Travel Retail markets including India, Thailand, China, Taiwan, Hong Kong, and South Korea.

Guilhem Souche commented: “Strengthening the footprint of Chloé Atelier des Fleurs is integral to our strategy of expanding Coty’s ultra-premium portfolio, continuing to elevate the luxury fragrance experience, and driving market share growth in Travel Retail. We will continue to accelerate Chloé Atelier des Fleurs’ already significant presence in Global Travel Retail by doubling the number doors and maintaining our commitment to innovation, premiumisation, and providing highly immersive consumer experiences that enable direct engagement with signature products across multiple touch points.”

Among the collection, the top 3 best-selling scents are Cedrus, Magnolia Alba, and Jasminum Sambac, showcased by its disruptive in-store presentation, featuring the signature Chloé Atelier des Fleurs Trolley in-line with a replica of an eye-catching Parisian flower stand. This immersive experience invites consumers to engage with the brand through a variety of interactive activations, from olfactive consultations and personalised fragrance compositions to unique gifting ceremonies, all set within the ambience of a French florist shop.

Looking ahead, Chloé Atelier des Fleurs is poised to build upon the momentum of its recent successes, fuelled by increasing consumer appetite for exclusive scents. The collection’s significant expansion underscores Coty’s commitment to driving growth in fragrances across key categories and geographies, cementing Chloé Atelier des Fleurs’ position as a leader in the ultra-premium fragrance market.