True to its philosophy of embodying responsible luxury with a spirit of elegance and sensitivity, Chloé invites a new fragrance to join its Signature line: Eau de Parfum Lumineuse.

Chloé has always celebrated natural femininity, free from artifice. Since the release of her first collections, Maison founder Gaby Aghion has dreamt up a liberating wardrobe of garments, each one fluidly following the body’s movements to emphasise the figure without distorting it. In doing so, she paved the way for a singular fashion label, where refinement rhymes with authenticity.

Following the trail of this distinctive style, Chloé fragrances are the expression of vibrant, sincere femininity. Each is designed as a dialogue with nature, forming an unbreakable bond between the Maison and the realm of flowers.

Today, true to its philosophy of embodying responsible luxury with a spirit of elegance and sensitivity, Chloé invites a new fragrance to join its Signature line: Eau de Parfum Lumineuse.

Within this creation, the collection’s emblematic rose shines with unprecedented radiance.

A SOLAR ROSE

Chloé Eau de Parfum Lumineuse is inspired by the image of a freshly-picked rose gilded by rays of sunlight.

“I wanted to reinterpret the iconic Chloé Signature rose by guiding it into new territory,” explains perfumer Ane Ayo. “The idea was to create a wonderfully warm, delicate rose, and to bring out a more sensual facet of Chloé femininity without ever compromising on elegance.”

The rose is expressed here in all its richness and complexity, mingling with the velvety accents of Sambac jasmine to form a solar, almost sensuous bouquet. Akin to how a stitch accentuates the contours of a couture creation, vanilla exalts this fragrance’s floral heart, while its balmy and ambery tones bestow the composition with their deliciously generous, addictive and feminine roundness.

Like the other fragrances of the line, Chloé Eau de Parfum Lumineuse is formulated is with natural-origin fragrance, alcohol* and water. Nothing else.

A DISTINCTIVE SIGNATURE

Chloé is renowned for a particular detail: stitching, which features on an array of iconic garments and accessories from the Mony line. The bottle for Eau de Parfum Lumineuse echoes this Maison trademark for the first time, as a delicate pink thread hems the beige ribbon tied to the bottle’s neck, effortlessly evoking the radiance of this new fragrance.

The Eau de Parfum Lumineuse bottle contains 25% recycled glass, while the ribbon is made from 100% recycled polyester.

VIBRANT FEMININITY IN BLOOM

A dedicated campaign has been created to mark the launch of Eau de Parfum Lumineuse.

Lucy Boynton, British-American actress and face of the Chloé Signature range, moves through a landscape that conveys her deep connection with nature. The black-and-white sequence is punctuated by close-up shots of roses gradually taking on vibrant colour and coming to life. As they move, their petals appear to breathe, as though embodying the beating heart of nature itself.
The spirit of the film evolves into a colour portrait of luminous femininity.

*denatured alcohol