Chloé’s signature fragrance is to have a new face from Autumn 2017 as The Girl On The Train actress Haley Bennett takes up the role.

On the occasion of the 10th anniversary of Chloé’s signature fragrance, Coty is delighted to announce American actress Haley Bennett as the new face of the advertising campaign. Haley joins the cast of free-spirited Chloé girls who have all represented this iconic fragrance, from actresses Dree Hemingway, Clémence Poesy, and Chloe Sevigny, to model Anja Rubik – to name a few.

After her Hollywood debut in Music and Lyrics opposite Hugh Grant and Drew Barrymore, the actress has since appeared in a variety of feature films, starring alongside some of the industry’s best actors including Denzel Washington, Emily Blunt, Warren Beatty, and Chris Pratt. She has established herself as one of Hollywood’s most sought-after young actresses, with her most recent credits including roles in The Magnificent Seven (2016) and The Girl On The Train (2016), and the upcoming, Thank You for Your Service (2017). Her natural beauty and striking on-screen presence have made Haley Bennett a perfect fit to represent the values of the Maison and embody the carefree attitude of the modern Chloé girls.

“I have been a fan of Chloé for many years, so it came as a huge honor and privilege to be chosen as the face of this campaign. Chloé exudes femininity and freedom, and I am proud to represent a brand that has always celebrated strong women”, says Bennett.

According to Simona Cattaneo, Coty Luxury’s Chief Marketing Officer, “Choosing Haley Bennett for the new campaign of the signature fragrance was an easy decision. With her effortless style and charisma, she perfectly embodies the authentic Chloé girl: a strong, feminine and self-confident woman with a desire to live by what she stands for and is always true to herself.”

“This 10th year anniversary is a key milestone celebrating successful Chloé saga and illustrates Coty Luxury’s expertise in sustaining over time mutual benefit partnership with a leading and iconic Fashion House” commented Edgar Huber, President Coty Luxury.

“Haley Bennett was an obvious choice for the campaign. Her natural femininity combines grace and willpower. She knows what she wants and where she’s going, and joins the circle of carefree and confident Chloé girls who dare to be themselves,” added Geoffroy de la Bourdonnaye, Chloé’s President.

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