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Clarins unveils new edition of its iconic Double Serum

Clarins unveils new edition of its iconic Double Serum

New for 2017, the Clarins Double Serum story continues with an 8th generation edition, going even further to stimulate the skin’s 5 vital functions and decoding the language of youthful skin.

Clarins’ iconic serum has more surprises in store for you. 2 serums in 1, this has always been Double Serum’s unequalled claim since it was first formulated in 1985. It’s a feat that was made possible thanks to a pioneering double formula inspired by biomimicry. It combines the best water-soluble and oil-soluble ingredients which target signs of ageing and help stimulate the skin’s 5 vital functions. Double Serum has quickly become THE complete age-control concentrate women can’t live without!

This is the 8th generation of an unequalled double formula The bio-inspired, highly concentrated, unique double formula delivers age-control benefits in a wonderfully sensorial texture. Clarins motto : “Do more, do better and enjoy doing so” has never been truer.

New Clarins Double Serum is a Complete Age Control Concentrate formulated to help work on the 5 vital functions of the skin for a more youthful and radiant complexion. Now containing 21 active plant extracts including new star ingredient turmeric, distinguished for its exceptional anti-ageing properties. New Double Serum acts on the appearance of major signs of skin-ageing, skin is more radiant, firmer and fine lines are smoothed. The new innovative bottle delivers a made-to-measure dosage of the serum, thanks to its rotating push button.

Why a ‘ double’formula?

Clarins decided to use a double formula in order to bring together in one product, the most powerful anti-ageing plant extracts that are either soluble in water or in oil without the risk of being incompatible or unstable with emulsifiers. By developing a double formula, Clarins opens the door to an infinite choice of ingredients and Double Serum succeeds in doing what no other single formula products can do : provide skin cells with an optimal concentration of the best anti-ageing ingredients. Perfect bio-affinity. Two-thirds of the formula contains water-based ingredients and one-third is oil based. This ratio is similar to the skin’s hydrolipidic film. It is for this reason that Double Serum is so quickly and easily absorbed.

A new, ‘intelligent’ double vial bottle In 1996, 11 years after its creation, Double Serum introduced the first double vial bottle which made it possible to bring together optimally concentrated ingredients soluble in oil and those in water. In 2017, the ‘revolution’ continues!

Double Serum, 100% Clarins!

Double Serum is undeniably at the top of Clarins list of ‘iconic’ products and symbolises all of Clarins philosophy.

Bio-inspiration … 2 serums in 1, a double formula based on the skin’s own oil-in-water nature. And at the heart of this latest version, a new plant extract, turmeric, highly concentrated in turmerone, was inspired by the role this molecule plays in the ecosystem.

On-going innovation … Its double ‘open’ formula has been perfected over time in order to deliver optimal results and balanced sensoriality.

Listening to women … This universal serum meets the needs of all women, worldwide. All age groups, all ethnic groups and every skin type, even sensitive skin. Skin care expertise … 32 years after its creation, Double Serum is still the perfect combination of effective plant extracts and Clarins scientific and technological innovations.

Respect for nature … An amazing cast of plant extracts that ideally complement the organic, certified fair trade ingredients found in the eco-developed double vial bottle.

See more at http://www.clarins.co.uk/double-serum/C070400090.html

 

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