Coach has released its global campaign for Spring ’18, photographed by Steven Meisel and with makeup by Pat McGrath.
Karl Templer styled the shoot, which features creative direction by Fabien Baron, makeup by Pat McGrath, and hair by Guido Palau. The campaign consists of eight images and shows off the brand’s latest bags, ready-to-wear, footwear and watches.
Coach creative director Stuart Vevers found inspiration in Keith Haring for the upcoming collection and collaborated with Artestar, an agency that exclusively represents the late artist worldwide. New for Spring is Signature, an iconic Coach pattern remixed with Haring’s artwork. “With Coach Signature, I liked the idea of customising it and making it into a canvas for something really personal,” says Vevers. “We’ve taken the familiar and subverted it with a downtown attitude—the unexpected juxtaposition feels very much for today.”’
Key bags to look out for include the Bleecker backpack and Metropolitan Porftolio and for women, the Camera Bag and the Mailbox- a re-edition of an archival style first introduced in 1972.