US brand Coach has launched “Coach Dreams,” an eau de parfum inspired by a road trip in the American West, which aims to appeal to a carefree spirit of adventure and freedom.

What better way to start the new year than with an imaginative exploration of the freedom of the American West?

With its new fragrance Coach Dreams, the US luxury brand Coach is offering a scent imbued with the spirit of adventure and wide open spaces. An olfactory invitation to embark on a journey, this new optimistic eau de parfum has been created by perfumer Antoine Maisondieu.

Coach Dreams opens with notes of fresh fruit, bitter orange and pear, before revealing a heart of gardenia and cactus flower, and closing with woody notes of Joshua tree and ambroxan.

The scent was inspired by 21st century dreamers’ carefree spirit and thirst for adventure, according to Coach creative director Stuart Vevers.

The campaign directed by Fabien Baron reflects this carefree spirit. Shot in the desert close to Los Angeles, it features models Jean Campbell and Binx Walton, who are ready to embark on a journey to their wildest dreams.