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Coccinelle heads to Morocco to unveil Joyful Spirits campaign

Coccinelle heads to Morocco to unveil Joyful Spirits campaign

This Spring, Italian handbag brand Coccinelle sees three friends land in the colour-drenched paradise of Morocco for an unforgettable adventure.

Getting lost in the medina, enveloped by the scent of spices and jasmine. Finding yourself again in the wonderland of a riad. Seduced by dazzling turquoise and lapis lazuli interiors, tiles and water features, and by the idleness of a lazy afternoon.

Destination Morocco: dreamy, sun-drenched, intriguing. It doesn’t matter whether it’s Marrakesh, Tangier or Essaouira: just go wherever your imagination takes you. The SS 19 advertising campaign from Coccinelle is the second leg in the idealised journey captured by Scandebergs, the London-based Italian photography duo, Stefano Colombini and Alberto Albanese.

Three well-travelled girls and three different attitudes are central to the campaign – top models Kristin Drab (German), Willow Hand (American) and Damaris Goddrie (Dutch) – as well as a yearning to discover the world, while understanding one another, sharing experiences and making memories.

Three girls become partners in an adventure in search of perfect times. On the hunt for happiness, fleeting like moments suspended in time. Love stories and tales of friendships that never end. Friends Forever, For Joyful Spirits (only).

See the campaign and new bags in the SS19 Collection below – find out more details on the Coccinelle website here

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