Shot in Milan, the latest Coccinelle campaign is fronted by Italian actress Valentina Bellè, with an all-Italian team consisting of the campaign’s photographer and director, Luca Campri, and stylist Vittoria Cerciello.
Valentina was born in Verona in 1992. She is one of Italy’s most highly regarded actresses and has appeared in a number of international productions. In one of her latest movies, she stars with actors Dustin Hoffman and Toni Servillo.
“It was important for us to work with an Italian brand that enjoys international prestige, on a proudly local production that would provide a showcase for some of our country’s leading talents. With the health crisis at an end, I think these decisions are important to relaunch the image of Italian creativity, which has always been internationally recognised for its ability to generate beauty in the visual and non-visual arts.” Luca Campri
The image of the Coccinelle FW 2020-21 campaign is deliberately cinematographic. It was shot on a studio set where intense blue walls are lit by a pictorial light from behind a curtain, creating a romantic, dreamlike atmosphere enhanced by the decision to work with analog techniques on both the photos and the video, whose soundtrack evokes the golden age of Italian cinema.
Vittoria’s styling is inspired by the look of several famous actresses from the second half of the 1960s and early 1970s: women who became symbols of self-determination and emancipation for present and future generations.
Coccinelle portray their “Italia bella” with promising talents, a campaign based on Italian creativity and the talent of women.
