Duty Free Global together with Silent Pool Distillers gave visitors an exclusive sneak peak of the new iconic branded Pan Am spirits at the TFWA Duty Free Summit
The partnership between Pan Am and Silent Pool Distillers was arranged by Pink Key Licensing. The new deal will see Pan Am branded Gin, Vodka and pre-mixed cocktails distributed in Europe, US and Japan.
Pan Am and its branding captures an age when flying was still thought to be a glamourous experience. Identified by its famous blue globe logo, first class service, jet-set style, and of course their white-capped pilots and unforgettable blue uniformed stewardesses, the airline is one of the most recognizable cultural icons of the 20th century.
Ian McCulloch MD and Founder of Silent Pool Distillers says: “We are very excited to be able to bring this brand to market in a whole new way. With travel starting to resume and consumers forming much more romantic and nostalgic connections with their favourite destinations, there’s no better time to connect them to a bygone era in a contemporary way. We believe that the Spirit of Pan Am will garner particular attention in key US airports, as well as important European and Asia hubs”.
Richard Pink MD at Pink Key Licensing says ‘We are so pleased to have secured this partnership, we’ve long thought that the Pan Am brand and its association with the glamour of a by-gone age deserves to have product that reflects this. It’s got that ‘Mad Men’ feel of ‘cocktails on a plane’ about it, and in Silent Pool Distillers we’ve found a partner who really understand what we are trying to achieve. We are very excited and can’t wait to do the sampling!’
Silent Pool Gin
Silent Pool Distillers is an artisan distillery located on the Albury Estate, nestled at the foot of the Surrey Hills in the UK – also making it the local Gin of Duty Free Hunter!
Its expert distillers create a wide range of hand-crafted spirits, including the multi award-winning Silent Pool Gin. The distillery runs a sustainable production operation with its stills powered by renewable wood and biofuel and the rest of the operation powered by solar.
The distillery also recently launched the world’s first recyclable cardboard spirit bottle, Green Man Woodland Gin.
About Duty Free Global
Headquartered in County Wicklow, Ireland, Duty Free Global (DFG) is a specialised wines and spirits brand partner focused on building brands in the global Duty Free and Travel Retail channel. With a portfolio that truly reflects the industry’s needs, the company has extensive route to market knowledge and an expert understanding of the requirements of Duty Free retail operators. DFG take pride in being responsive to new and emerging trends in the marketplace, and are a flexible, long-term, and committed partner dedicated to creating opportunities and customised solutions for brands and retailers in Global Travel Retail.