Frank Sinatra-themed promotions land at airports around the world as Jack Daniel’s celebrates its most famous customer’s 100th birthday.
Two of America’s most well-known icons, Frank Sinatra and Jack Daniel’s, had a fascinating relationship that lasted decades. “Ol’ Blue Eyes” frequently referred to Old No. 7 as the “nectar of the Gods” and was even buried with a bottle of the Tennessee Whiskey in his casket. To mark this special relationship between Frank and Jack, the Brown-Forman Travel Retail team has rolled out a worldwide series of promotions touting the relationship with a particular emphasis on the upcoming 100th anniversary of the iconic singer’s birth. Activities include high profile Frank and Jack promotions in 26 airports around the world as well as considerable social media support including Facebook and Twitter feeds (#ToastSinatra).
Brown-Forman Travel Retail began its Frank Sinatra/Jack Daniel’s partnership with the launch of Jack Daniel’s Sinatra Select at the TFWA show in Cannes in 2012. Since then, the Kentucky-based spirits producer has continued to build on that momentum by executing engaging promotions and displays in airports and other channels around the globe. For example, on Friday, December 11, 2015 – the 100th anniversary of the birth of Frank Sinatra in Hoboken, NJ (December 12, 1915) – Delta Air Lines will be serving tastings of Jack Daniel’s Sinatra Century on first class flights between JFK and LAX. During the entire month of December the signature cocktail on all Delta flights will be “Frank’s Way” which features Jack Daniel’s Old No. 7, ice and a splash of water – just the way Frank liked it.
Jack Daniel’s Sinatra Century was developed in collaboration with the Sinatra family to celebrate the day Frank would have turned 100 years old. The high end product is drawn from a rare selection of only 100 barrels handpicked by our Master Distiller. This rare 100 proof whiskey gains its rich oak character and smooth delicate finish from specially crafted, grooved “Sinatra barrels”. Along with the wonderful whiskey, is a never before released concert from Sinatra at the Sands in 1966 and a commemorative book all wrapped up in a luxury gift package. Only a limited number of bottles of Sinatra Century are available in Travel Retail and while prices vary from market-to-market, the suggested retail price is $450US.
And then for the truly serious Frank Sinatra/Jack Daniel’s aficionado there is Jack Daniel’s Sinatra Family Reserve. Only 15 bottles of this high end product were created with a portion going to the family. The product comes with a special signed letter from Frank Sinatra’s children and each bottle is individually numbered and comes with a commemorative plaque.
At $1,500 per bottle – this is the most exclusive Jack Daniel’s whiskey ever sold – and is only available for sale in travel retail. The airports fortunate enough to receive a single bottle of uber-exclusive Sinatra Reserve to sell are: Hong Kong, Sydney, Munich, Atlanta, London Heathrow, Singapore Changi, Los Angeles LAX and Amsterdam Schiphol.
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