The visuals for ‘Copper’ by Photographer Tyler Mitchell celebrate black and brown skin.
Copper by Comme des Garçons is a Oriental fragrance for women and men launching in October 2019.
Photographer Tyler Mitchell is behind the campaign for the new fragrance Copper, by Comme des Garçons. “I wanted to visually link the idea of copper — a material typically perceived to be cheaper than gold — to the idea of black and brown skin and richness as a way of elevating the two,” the photographer says on his Instagram. The campaign sees Mitchell standing above the perfume, naked aside from white socks, shooting down so that only the bottle obscures his body. “This was my first time doing a campaign top to bottom. From the research and creative direction, to directing the film, shooting photographs and logo placement and layout. I’m so honored it could be with Comme Des Garçons.”
Mitchell’s campaign encapsulates the scent itself, which, true to all of Comme des Garçons fragrances, is completely different to anything else on a store shelf. “Chemically synthesized metals underscore natural notes,” the company says. “Copper is an olfactive exploration of perceived differences and their harmonious alignment.”
Top notes are referenced as pink pepper, galbanum and blackcurrant; middle notes are ginger, violet leaf, tobacco leaf and metallic notes; base notes are amber, vanilla and myrrh.