Cutty Sark Blended Scotch Whisky has unveiled a striking new advertising campaign which celebrates the brand’s adventurous spirit by inviting whisky fans to break from the everyday and seek out new adventures of their own.
Cutty Sark has stayed true to its defining spirit of adventure for more than 100 years. Named after the iconic tea clipper, the blend was launched in 1923 at the height of Prohibition, and has been defying convention ever since. Loved for its smooth style and audacious character, Cutty Sark has always been a dram for those who dare to go further.
Taglined “Follow Your Spirit of Adventure”, the whisky’s new campaign inspires drinkers to bring Cutty Sark’s bold outlook into their own lives and discover where their curiosity might lead.
The campaign is led by a bold key visual featuring a group of hikers climbing towards a stunning clifftop viewpoint by the sea. On the horizon is the brand’s emblem, the three-masted Cutty Sark – a beacon for the adventure ahead. A second visual places the viewer among kayakers setting out across an ocean, drawn onwards by the ship’s striking profile.
In both scenes, accents of Cutty Sark’s signature yellow contrast with the maritime blue palette inspired by the brand’s seafaring heritage. Alongside, stands Cutty Sark Original’s iconic bottle and a refreshing highball, highlighting the Cutty Sark whisky versatility.
International Senior Brand Manager Manon Brochet said: “Cutty Sark has always revelled in its adventurous spirit, so we are thrilled to invite drinkers to discover their own through our new campaign. Whether your idea of adventure is hiking, kayaking or simply discovering a new way to enjoy whisky, Cutty Sark is for you. This is a whisky for all those ready to leave the shore and embark on adventures, no matter how big or small.”
The campaign will roll out globally from August 2026 across all major brand touchpoints, supported by stills and video content.
