For more than a decade, Daisy Marc Jacobs has won hearts all over the world with a youthful spirit and spontaneous charm. Now the latest edition has launched exclusively in World Duty Free at UK airports.
This spring, Daisy Love Marc Jacobs transports Daisy’s beloved universe from verdant fields to a sun-drenched beach where love and happiness shine with a new radiant gourmand fragrance and visually stunning advertising campaign starring daisy muse Kaia Gerber.
Shot entirely on film by celebrated British fashion photographer Alasdair McLellan, the imagery captures Kaia and models Aube Jolicoeur and Faith Lynch as they revel beneath the golden sun on a dreamy California beach.
The campaign celebrates the beauty of sisterhood and friendship through a series of vibrant vignettes that mirror the high-spirited essence of the fragrance and stay true to Daisy’s belief in living life to the fullest.
The fragrance
Daisy love fills the air with radiant florals and sparkling gourmand twists that evoke the bliss of watching the sun reflect on the ocean under blue skies.
Undeniably feminine with a youthful yet sophisticated composition, Daisy Love opens with a bright pop of crystallised cloudberries that exude a multi-faceted sweetness.
At the heart, the solar yet creamy floralcy of petals from the daisy tree mingle with the warmth of cashmere musks and driftwood for a delicate and memorable dry down.
Top: crystallised cloudberries
Heart: daisy tree petals
Base: cashmere musks, driftwood
Fragrance category: radiant gourmand
Fragrance house: Firmenich
Perfumer: Alberto Morillas
Available exclusively at World Duty Free stores now.
Kaia Gerber wows as the new face of Marc Jacobs Daisy perfume
