Exclusive Highland Whisky makers, The Dalmore, have unveiled a new luxury boutique in Singapore’s Changi Terminal 2, creating a must visit destination for luxury whisky aficionados and collectors.
Home to some of the world’s rarest and most innovative whiskies, The Dalmore has partnered with DFS (see story) to create a boutique that will immerse consumers in the brand’s heritage, showcasing why The Dalmore has been the definitive luxury malt since 1839.
Richard Trimby, Whyte & Mackay Travel Retail Director said: ‘The single malt category is building strong momentum in Asia and The Dalmore is fast becoming one of the most desirable spirits brands in the region, reporting a strong growth of +35% last year.
Our relationship with DFS continues to thrive and our partnership with them will afford us the opportunity to create an unforgettable brand experience for the discerning traveller in Changi T2 by creating a real destination for luxury whisky fans’
Within the boutique, The Dalmore will feature a selection of its exceptional and exclusive releases, including The Dalmore King Alexander III which is the only whisky in the world to be finessed in six different casks. Also on display will be The Dalmore Pioneer edition, which was specially created to celebrate Singapore’s 50 years of independence and The Dalmore 45 years old which is available exclusively in DFS.
Also available is The Constellation Collection, a meticulously curated collection of 21 single cask whiskies which showcases the extraordinary depth of character which can be achieved at The Dalmore distillery, creating the most valuable and extensive collection of rare single cask vintage single malt in the world.
The new boutique is the latest in a long line of travel retail activations for the brand, which include most recently the release of the travel exclusive, The Fortuna Meritas Collection.
Copyright The Duty Free Hunter 2020