Daniel Wellington taps Hailey Baldwin for new ‘Iconic Link’ campaign

Daniel Wellington taps Hailey Baldwin for new ‘Iconic Link’ campaign

Daniel Wellington are introducing a New Icon, Iconic Link, worn by Odell Beckham Jr and Hailey Bieber.

A modern take on a classic design, the Iconic Link is the long awaited and much anticipated revelation behind three years of meticulous craftsmanship and design. The new Iconic collection by Daniel Wellington continues the brand’s founding principles of creating timeless and elegant, yet expressive pieces.

The Iconic Link features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel, individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp.

The butterfly clasp comfortably secures the watch to the wrist and conceals the two-button fastening mechanism, keeping the perpetual flow of the bracelet. The distinctive and sculptural lines of the raised midpiece blend effortlessly with the watch case, as our signature twelve index dial takes on a renewed, modern silhouette.

The Iconic Link is available in polished stainless steel (316L) with a vibrant silver finish or with refined rose gold plating. The mild rose gold tone of this piece comes from ion-plating and is custom-made by mixing a hint of copper with a 23-carat gold bar. The unique gold tint of the Iconic Link is exclusive to the Iconic collection by Daniel Wellington.

“It’s been three years in the making, but on my mind since day one” FILIP TYSANDER, FOUNDER – DANIEL WELLINGTON. EST. 2011


Hailey Bieber is an American fashion model and style icon. Bieber has graced the front covers of countless esteemed publications, such as American Vogue and French Elle. Having worked with some of the world’s most influential brands, she continues to inspire the youth of her generation.

Odell Beckham Jr. is an American Football player for the Cleveland Browns. Throughout his impressive career, Beckham has broken records and become an iconic face in the world of sports, all while bringing high fashion and sophisticated style to the NFL.

Paulo Dybala is an Argentinian soccer player for the Italian club Juventus and Argentina’s national team. Known for his iconic style of play, talent, and charisma, he has quickly become one of the emerging superstars of soccer both on and off the pitch.

Lay Zhang is a Chinese singer-songwriter, record producer, dancer, and actor. He is the first Chinese solo artist in history to enter the iTunes Top 60, and is regarded as the voice of his generation. His impeccable fashion sense has made him a style icon for millions of fans across the globe.

Radhika Apte is an Indian theater and film actress who is known to break convention with style and ease. Her iconic performances have put her among the top Bollywood actresses in recent memory, and she stands out for her hard work, confidence, and versatility. She is currently starring in three different Netflix original series.

Ayushmann Khurrana is the poster boy of current cinema in Bollywood, starring in an eclectic array of films. Widely regarded as one of the best actors in India and his iconic roles, and impeccable style have made him the face of a new generation of Bollywood talent.

Sung Kyoung Lee is one of the most recognizable names in South Korea. Leading an impressive career as an actress, super model and social media megastar, Sung Kyoung has truly earned iconic status. Her unique brand of trend-setting fashion is adored by her fans all around the world.

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