Safilo Group and David Beckham have announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses.
The first David Beckham eyewear collection will launch in January 2020.
“Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do,” said David Beckham. “I’m really enjoying the process of creating a collection with the Safilo team – and I can’t wait to launch it next year.”
“It is a great honour for me to welcome to our portfolio this brand that carries the name of one of the most famous and successful players in the world,” said Angelo Trocchia, CEO of Safilo Group. “With this ten-year license, Safilo is set to create a top global male brand in the premium segment, complementary to the other prestigious men’s brands already present in our portfolio, working in synergy with the extraordinary power of David’s global audiences to further strengthen the presence of Safilo in the digital universe.”
Safilo, whose portfolio includes licenses for Dior, Fendi, Givenchy and Max Mara, will design, manufacture and distribute David Beckham sunglasses and prescription glasses, with the first collection set to launch in January 2020.
The former England footballer has also a stake in menswear label Kent & Curwen, and founded a men’s grooming brand called House 99 with L’Oreal last year.
Copyright The Duty Free Hunter 2019