DFS Group and its longtime strategic partner in Vietnam, Noi Bai International Airport (NIA), celebrated the reopening of the duty-free stores across the Hanoi airport’s departure and arrival terminals on July 26.

VIPs and business partners joined DFS and NIA at Noi Bai International Airport for a ribbon-cutting ceremony and enjoyed a festive event filled with specially curated door gifts, eye-catching live music performances, a fresh flower cart and spirits and wine tastings in the store. In celebration, the store was also decorated with beautiful images of bamboo, a traditional Vietnamese symbol that represents the resilience and bravery of the Vietnamese people.

This momentous occasion also marked the launch of DFS and NIA’s new co-branded partnership following 15 years of collaboration. With seven stores and 1,700 square meters of retail space in both the departure and arrival terminals, DFS offers more than 200 luxury brands including top beauty brands such as Jo Malone, SK-II, Chanel, Dior, Prada, Gucci and Tiffany; spirits brands such as Moët Chandon, Hennessy and limited-edition Macallan items; watch brands such as Longines; and popular local Vietnamese snacks and gifts.

“We are excited to celebrate the long-awaited reopening of our stores at the same time as launching our new co-branding with Noi Bai International Airport as NIA x DFS,” said Andrea Crippa, Managing Director Asia South, DFS Group. “Noi Bai International Airport is the largest airport in Vietnam* and a key gateway for travelers. The NIA x DFS stores demonstrate our commitment to our long-term strategic partner and our continued promise to delight our customers with prestigious, world-class luxury brands and unforgettable services.”

“We believe that the launch of the new brand NIA x DFS at Noi Bai International Airport will contribute to increasing brand recognition among passengers, fostering trust for them to do their shopping here,” said Ms. Nguyen Thi Kim Ngan, Deputy CEO, NIA.

The reopening and co-branding celebrations continue all month long, giving both locals and international travelers a chance to enjoy special offers and exciting events. From now through August 31, visitors to the NIA x DFS stores in Noi Bai International Airport can redeem an exclusive Hanoi canvas tote bag upon spending US$150 in-store.** In addition, customers can relax before flying off with complimentary spirits and wine tastings in-store facilitated by experienced Spirits and Wine Ambassadors.

NIA x DFS | Noi Bai International Airport, Vietnam is now open daily from 7:00am to 1:00am.

* In terms of total capacity
**Terms and conditions apply. Please visit the store for more details.