Singer Rihanna’s cosmetics brand, developed in partnership with LVMH, will launch in Hong Kong, Macau, Seoul and Jeju duty-free stores from September 3.

Rihanna developed the global makeup brand in partnership with Kendo Brands, a LVMH-owned beauty developer, in 2017. At the time, Fenty Beauty launched in 17 countries.

Now the company has created a full maison for Fenty. The launch of Fenty Beauty in Hong Kong will become even more accessible to consumers in Asia with retail distribution at T Galleria by DFS, soon-to-open Sephora (another LVMH Group subsidiary), Harvey Nichols, Beauty Bazaar and Beauty Avenue. In South Korea the brand will launch at Lotte Duty Free and Shinsegae Duty Free in Seoul, and Shilla Duty Free in Jeju.

“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere,” said Rihanna in a statement. “I want everyone to feel beautiful, recognized and empowered, no matter their ethnicity, culture, skin tone or style.

“With the ‘Fenty Face’, I wanted to share a look that everyone can wear every day, any occasion, any age. It’s been my go-to method for years: foundation, concealer, contour, highlight, mattify, then complete with a lip and go! These steps are key to starting your makeup, no matter the look you’re going for.”

Rihanna created and designed every detail in her cosmetics collection, has also personally appointed two makeup artists to represent Fenty Beauty around the world – Priscilla Ono and Hector Espinal.