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DFS teams with Ferragamo for The Florence Edit

DFS teams with Ferragamo for The Florence Edit

Experience a world of timeless elegance and walk the streets of Florence with Salvatore Ferragamo and DFS in Hong Kong this season.

Presenting The Florence Edit – a DFS #MustPack curation of Salvatore Ferragamo tailored to the discerning and ageless traveller who takes delight in a classic aesthetic that moves with time and place. Featuring the newest of arrivals, these are pieces that provide any ensemble with an injection of Italian reverence, old Hollywood charm and a pop of colour.

We’ve taken delight preparing special promotions in celebration of this iconic brand beloved by many and welcome all LOYAL T members to receive double bonus points upon purchase of a Salvatore Ferragamo product from Beauty & Fragrances and one from Fashion & Accessories.* From pop-up fashion experiences to freshly baked Italian style biscuits, there’s something for all to enjoy.

Shop The Florence Edit bursting with #MustPack items and explore the city of Florence, the home of an iconic and beloved brand, this season. Learn more.

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THE FLORENCE EDIT #MUSTPACK x NEW ARRIVALS

Experience a world of timeless elegance and explore the streets of Florence with Salvatore Ferragamo and DFS this season.

Presenting ‘The Florence Edit’ – a DFS #MustPack curation of Salvatore Ferragamo tailored to the discerning and ageless traveler who takes delight in a classic aesthetic that moves with time and place.

Featuring the newest of arrivals, these are pieces that provide an injection of Italian reverence, old Hollywood charm and lift to any ensemble.

Enjoy pop-up fashion experiences, be treated to freshly baked Italian style biscuits and experience the magic of a brand beloved by generations.

EXCLUSIVE LOYAL T OFFER
Earn 2X LOYAL T points upon one purchase from Beauty & Fragrances and another from Fashion & Accessories.*
* Terms & Conditions apply. See store for details.

 

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THE SALVATORE FERRAGAMO STORY

Spanning decades, the Salvatore Ferragamo story is not only an enchanting one, but mirrors the lives of many Italians in the early 20th century.

Beginning in a small town outside of southern Naples, Salvatore Ferragamo’s tale is one of a teenager who crosses the Atlantic in search of the American dream. Taking with him a noble trade and unflinching dedication to quality craftsmanship, it moves from the streets of New York to the film sets of Hollywood, where his store the “Hollywood Boot Shop” is built on a reputation of perfection and anatomical interest.

With time, an influx of orders and attention, larger scale production is needed – a requirement that returns the designer to Italy, and moves his operations to Florence, a city traditionally rich with skilled artisans. Manual production is the manifesto, and the family business expands all while set against a timeline of challenging world events.

Come to be known as the “shoe maker to the stars”, Ferragamo’s clientele grows to include icons from the eternally chic Audrey Hepburn to the femininely sensual Sofia Lauren– travelers who would never depart Italy without a trip to the Via Tornabuoni flagship for their made-to-measure shoes.

It is these film stars of old who continue to serve as an example of Ferragamo’s style, and on which The Florence Edit takes reference.

 

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