DFS unveils “Give Joy” – the 2018 Holiday Gifting campaign and promotions

DFS unveils “Give Joy” – the 2018 Holiday Gifting campaign and promotions

DFS is set to thrill travellers with the launch of its 2018 seasonal gifting campaign, “Give Joy”, celebrating the spirit of the festive season and the gift of giving.

From November 15, 2018 to January 1, 2019, customers will be able to add unique touches to exclusive products available at DFS’ first ever ‘Personalisation Gift Shop’ concept. Boasting an assortment of specially curated luxury gifts, alongside an array of dedicated brand pop-ups, branded personalisation stations and personalisation services, the concept is designed to delight DFS’ discerning travelling customers and enhance their festive shopping experience in 13 T Galleria and airport locations worldwide.

DFS is also launching the latest edition of its annual and much-anticipated “Give Joy” Holiday Gift Guide, offering customers a curated selection of personalised products. This year, the Holiday Gift Guide features DFS’ own employees as gifting experts, sharing their advice with customers on how to bring the festive season alive through the joy of giving.

Showcasing an extensive selection of 143 incredible gifts from 108 world-famous brands across all of DFS’ luxury categories – from Fashion and Accessories and Beauty and Fragrance to Watches and Jewellery, Spirits, Wine and Food – shoppers will be spoiled for choice to treat their loves ones and themselves to something special.

A stellar line-up of brands will also feature in DFS’ exclusive pop-ups during the “Give Joy” campaign:

Dior will host a special ‘Charms Bar’ offering customers the chance to create their own couture-inspired lucky charms accessory with a choice of four colours of ribbon and eight iconic Dior gold lucky charms.

Moët Hennessy will offer customers the opportunity to use elevated technology to write a tailored message in golden ink on champagne bottles on the spot.

Jo Malone London will offer a photograph transfer service on a beautiful Jo Malone classic gift box. Customers can choose from a personal favourite or an iconic city photograph, making it the perfect personalized gift for this holiday season.

The exquisitely decorated Personalisation Gift Shop will feature a life-size gift box, bringing an exclusive and enticing experience to DFS customers with personalisation and the gift of giving. Holiday ribbons available in gold, silver and red and made especially for DFS allow customers to personalise their gifts with special greeting messages in six languages; superb leather goods can be made unique with on-the-spot monogramming; and t-shirts and tote bags can be adorned with limited-edition emoji iron-on patches so that customers can mix and match to create one-of-a-kind designs.

“We’re excited to bring a sense of fun and individuality to our customers this festive season with our exclusive pop-up gift shops, offering a wonderful array of products from some of the best brands in the world,” said Ariel Gentzbourger, DFS Group Executive Vice President Merchandising. “We hope to enhance the pleasure of giving by offering our customers many ways to delight their friends and family, making the shopping experience a joy in itself.”


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