With this new opus, François Demachy, Dior’s exclusive perfumer-creator, set out to compose a fragrance with the freshness of a cologne and all the force of Fahrenheit, a House classic.

“It is a composition that encapsulates the mastery and the melding of opposites. A pared-back Fahrenheit, but still in possession of its arresting soul,” explains François Demachy of his new creation.

Making this scent meant purifying the structure of a strong-charactered classic in order to imbue it with a new degree of freshness. The woody characteristics of Fahrenheit – brought by Haitian vetiver and Virginian cedar – are over-layered with a citrus hook, the signature traditional to colognes. This surprising accord is provided by Sicilian mandarin essence and zesty Calabrian bergamot. Fahrenheit Cologne is a fragrance that attracts with lightness and leads to warm and sharp notes, like a meeting of opposing forces, a clash between water and fire.

Discover the campaign for the new fragrance Fahrenheit Cologne directed by the collective MEGAFORCE.

http://www.dior.com/diortv/en_gb/videos/fragrance/fahrenheit-the-film

Somewhere between sky and sea, the horizon has been inverted. At the center of this upset world is an undaunted and calm new Fahrenheit man. Where icy sea and sunset-reddened sky collide, he is one with the horizon, seeming to dominate the terrestrial forces. These images, created by MEGAFORCE, a collective of artists and directors behind music videos for Rihanna and Metronomy, reinterpret the identity of Fahrenheit as a masculine figure braving the vast open spaces where the elements rage.

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