The quintessence of luxury, Rouge Premier unites the iconic Rouge Dior and the powerful design codes of the House in an exceptional ceramic lipstick born from a collaboration with Bernardaud, French porcelain makers since 1863. Rouge Premier delivers all depth of its pigments in the first stroke and reveals matte-finish colours.

AN EXCEPTIONAL LIP ELIXIR

Rouge Premier takes up the pure colour challenge while providing lip care benefits and long-term comfort. 24-carat gold micro-particles and red hibiscus extract have been incorporated in the lipstick formula for hydrated and comfortable lips throughout the day.

THE HAUTE COUTURE LIP RITUAL

With Rouge Premier, Dior crafts a new art of makeup and completes a ritual for lips with a lip brush and a mirror. Designed in Bernardaud ceramic, these precious objects can be carried in the handbag, in their protective cotton pouches.