Dior and Delhi Duty Free have announced the opening of the new Dior La Collection Privée pop-up at New Delhi International Airport.

Thanks to this unique collaboration, passengers can now experience the most desirable ultra premium perfume collection at Delhi International Airport: La Collection Privée by Christian Dior.

This space brings together all of Dior La Collection Privée perfume and provides exclusive services.

Delhi Duty Free CEO, Ashish Chopra said: “As we welcome La Collection Privée Christian Dior to Delhi Duty Free, we are not just opening a new shop in shop; we are unveiling a world of elegance and luxury. This marks another milestone in our commitment to providing travellers seeking luxury with an exceptional shopping experience. La Collection Privée Christian Dior, with its timeless charm, perfectly complements our mission to offer the best to our valued customers. We invite you to explore this splendid addition and immerse yourself in the allure of La Collection Privée Christian Dior at Delhi Duty Free. Your journey begins here”.

Dior Travel Retail General Manager Middle East Africa and Indian sub-continent, Ingrid Pineau said: “We are very pleased to open La Collection Privée in partnership with Delhi Duty Free and Delhi Airport. We nourish a long-term relationship together and we strongly believe that Delhi International Airport is the ideal fit for  La Collection Privée”.

La Collection Privée

The Dior La Collection Privée area is carefully designed down to the last detail to host the most desirable ultra premium perfume collection by Dior. Entirely dedicated to La Collection Privée perfume, an olfactive lifestyle and the art of gifting by Dior.

This luminous place made for pleasure, generosity and sensorial experiences is an exceptional invitation to discover a large collection of fragrances, candles and soaps.

These myriad creations, made to the highest standards and orchestrated by our fragrance creation director, celebrate a resolutely contemporary and daring art de vivre.

A passionate love of perfume has long been etched in the history of the house of Dior. Armed with this legacy, “La Collection Privée” was created so that we can share, respect this tradition & the Dior heritage while daring impertinence in the olfactive creations of this collection.

Steeped in an elegantly Parisian ambiance, “La Collection Privée” also provides a window onto grass, thanks to a wall of images of the Château de La Colle Noire and the flower fields whose harvests shine in Dior perfumes. A generous collection comprising 22 fragrances blends classics with luminous newcomers. The iconic bottles displayed on the iconic fragrance bar: a warm space in a joyful palette of colour.

Oud Ispahan, Gris Dior and Ambre Nuit sit alongside charming floral lucky and radiant beauty Jasmin des Anges – a genuine ode to Grasse Jasmine.

At “La Collection Privée”,” everything is made to be smelled and experienced, loved and shared. Unexpected love at first sight is transformed, as you watch, into a sublime gift housed in a customized Dior box.