Disaronno unveils its new redesigned bottle: a refined expression of it’s unmistakable style, where heritage meets contemporary elegance in a design created to captivate a new generation of consumers, while remaining instantly recognizable around the world.
A CONTEMPORARY EVOLUTION OF AN ICON
More than a redesign, it is a tribute to Disaronno’s enduring spirit. The iconic silhouette remains, elevated through carefully crafted details that bring greater lightness, sophistication and modernity to the bottle’s distinctive presence.
A reimagined square cap enhances one of the brand’s most recognizable signatures, while the embossed signature of Domenico Reina and the new DD monogram honour the vision and craftsmanship at the heart of Disaronno’s story. A brighter palette of luminous gold tones and delicate blue accents completes the transformation, bringing a fresh and contemporary energy to the bottle.
Elegant, distinctive and unmistakably Italian, the new design reflects Disaronno’s ability to evolve while staying true to the character that has made it a global icon for generations.
CELEBRATING THE DOLCE SIDE OF LIFE
The new bottle arrives as a natural extension of The Dolce Side of Life, a celebration of the moments that enrich everyday life: unplanned aperitivos, meaningful conversations, spontaneous toasts and shared experiences with friends.
Inspired by the timeless allure of la dolce vita and reinterpreted for today, inviting consumers around the world to embrace the idea that life’s sweetest moments are often the most authentic and meaningful ones.
