With the aim of disrupting the ‘old world’ wine category in travel retail, Accolade Wines has launched its premium European wine brand Remastered into the channel. The launch will be supported by summer tasting activations in duty-free stores.

The first expressions in the series come from Italy – Sangiovese 75cl (Romagna DOC) and Fiano 75cl (IGP Siciliane), both priced at an RRP of £10. They will be available with duty free retailer DFDS on an initial multi-buy deal of 6 for £30.

Distinctive and disruptive in its colourful, modern branding, Remastered aims particularly to transform the way younger consumers experience and enjoy old world wines. The new duo of wines come in stylish bottles with striking and playful imagery emblazoned on the labels that plays into their Italian heritage, to ensure maximum stand-out on shelves.

The Sangiovese wine boasts rich aromas of morello cherry and damson, with undertones of winter spice, and is medium bodied with delicate tannins, whilst the Sicilian Fiano is full bodied, with fresh acidity and tropical fruit notes, complete with gentle hints of lemon and cedar for a long, crisp, citrus finish.

Plans are in place to add new expressions to the Remastered range over time, championing some of Europe’s most beloved varietals and regions.

Accolade Wines Jeff Bond said: “Our aim with Remastered is to bring a bold twist to tradition. Championing great wines from Europe, these initial expressions are branded to attract younger consumers into the premium wine category, which makes the Remastered series such a great fit for travel retail.

“We’re taking a new world approach to brands in the old world category and bringing consumers a premium, high-quality offering at a fair price point. The launch will be supported with a run of tasting activations in duty-free environments this Summer.”

Meanwhile, Accolade Wines has also reported two breakthrough listings for its premium Italian Pinot Grigio Blush rose Cupiolo (12.5% ABV) with DFDS (sales with the this retailer boosted through the offer of 6 bottles for £45) and the airline Condor.

The wine comes in a stylish lightweight bottle with a striking label design that again plays into Italian heritage.

Bond said of Cupiolo: “Cupiolo Pinot Grigio Blush is great addition to our travel retail portfolio and we are delighted to get up and running with our first travel retail listings for the brand. The product has a great premium look with its attractive bottle and elegant branding which again appeal to younger wine consumers.”