Chanel’s Coco Beach 2024 campaign brings a refreshing breeze to summer fashion with its vibrant pastel hues and beach-ready designs.

Set against a picturesque Mediterranean backdrop, the campaign exudes an effortless summer vibe. Central to the collection are the candy-striped prints that adorn swimwear, casual shorts, and strapless tops, giving off a youthful yet sophisticated feel.

Fronted by model Olivia Vinten, the collection is captured through the lens of Cass Bird, whose images beautifully highlight the playfully chic offerings.

These pieces are paired with oversized tote bags that are perfect for a beach day, logo-adorned bucket hats that add a touch of luxury to casual wear, and an array of gold jewelry with interlocking Cs. Sunglasses with colorful frames complete the outfits.