Introducing DKNY Be Desired, a delicious and addictive new fragrance by DKNY, featuring a new floral element, the lush and creamy sensual tones are infused with a green floral direction.
The DKNY Be Delicious fragrance introduces a new creative campaign that dares you to enter the forbidden Garden of Eden.
Evoking the lush urban gardens hidden throughout the heart of New York City, the flirtatious campaign integrates print, television and digital to the DKNY Be Delicious story. Renowned for his magnetic editorial work, photographer Mario Sorrenti captures the forbidden seduction between the new face of DKNY Be Delicious, Australian supermodel Abbey Lee, and Akin Akman.
Abbey Lee said “DKNY is exploring the more sensual side of Be Delicious. My character is sexy and confident. I think all women should embrace their sensuality. I’ve always tried to. The fragrance represents that spirit quite well.”
Top notes include orange, blackcurrant, violet leaf and iced grapefruit. The heart consists of acacia flower, cassis absolute, Asian jasmine and Turkish rose. Cedar, cashmere and amber wood end the composition.
The fragrance is available as 30, 50 and 100 ml Eau de Parfum.
DKNY Be Desired is available now at Travel Retail locations worldwide.