Dolce & Gabbana’s new Dolce Lily fragrance celebrates the charming pink lily flower, a symbol of femininity and kindness.

The fruity floral fragrance combines the delicate floral signature of pink lily accord with exotic passion fruit and a background of soft, sensual musks. The campaign is fronted by Monica Bellucci’s daughter Deva Cassel.


The fragrance opens with vibrant fruits where zesty citrus notes of Italian bergamot contrasting with exotic passion fruit. The passion fruit accord brings a tropical touch to the floral heart of the fragrance, where sparkling pink lily intermingles with sophisticated notes of rose.The radiant florals are set against a backdrop of soft musks, adding a subtly sensuous quality. Sandalwood anchors the scent and brings depth to its base, while vanilla adds an addictive quality to its trail on the skin.

The bottle has the same feminine curves and elegant silhouette as the original Dolce scent, but now the glass is coloured with a pop of vivid pink, expressing the vivacious personality of the Dolce girl. The iconic flower cap is reimagined in a matching vibrant pink, reflecting the sparkling lily accord at the heart of the scent. A thin black grosgrain ribbon adorns the bottle, adding an elegant touch that is another signature of the Dolce line. As the finishing detail, ‘lily’ is inscribed on the bottle in light orange script, recalling the fruity facets of the fragrance within.

The campaign stars Deva Cassel. Deva who embodies the vibrant energy and authentic character of the Dolce girl. In the film, we see her travelling along the corniche in an open-top red convertible to immerse herself into the lively atmosphere of Portofino, and enjoying a coffee with friends in a harbourside café.