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Dolce&Gabbana launches K – the scent of the everyday King

Dolce&Gabbana launches K – the scent of the everyday King

K by Dolce&Gabbana, the new eau de toilette for men, celebrates a new era of masculinity and hails the charismatic, generous spirit of a man who is king of his everyday life. Reminiscent of the Italian countryside and Tuscan midday sun, the fragrance evokes the fresh earthy scent of wooded Tuscan hills.

Created by renowned perfumers Daphné Bugey and Nathalie Lorson, K by Dolce&Gabbana features a vibrant crescendo of citruses and fiery aromatics, underpinned by sophisticated and sensual woods. The fragrance opens with a fusion of sparkling blood orange and pressed Sicilian lemon. Their effervescence is tinged with juniper berry and warmed by amber accents of calming clary sage, blended with crisp geranium and restorative lavandin. Spicy pimento essence, an ingredient rarely used in perfumery, adds a touch of heat, kindling the heart of the fragrance and amplifying its masculine energy.

The scent then unfolds to a base of warm woods, cedarwood merges with earthy vetiver, followed by the sweet spiciness of patchouli.

K by Dolce&Gabbana is housed in a chiselled geometric bottle that is offset by an intricate, handcrafted crown cap. Each crown is overlaid with particles of 24-carat gold and then individually aged to a distinct patina. The crown is encircled with blue stone-like orbs, set beneath a unique blue lapis dome – resulting from a process that recreates the natural marbling of the stone. On the bottle itself, the crowned letter K evokes the traditional symbol of royalty, but with a bold simplicity that is strikingly contemporary.

For the launch of this new pillar, Dolce&Gabbana Beauty has partnered with Italian influencer Mariano di Vaio, who stars in a campaign set in the picturesque village of Montepulciano, in the heart of Italy, shot by photographer Mariano Vivanco.

On 1st September, K by Dolce & Gabbana will be launching into World Duty Free.

K by Dolce&Gabbana is available now in 50ml and 100ml bottles across Travel Retail EMEA, Americas and Asia Pacific.

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