Dubai Duty Free’s has opened a new Fashion Pop-up store in Dubai International Airport’s (DXB) Concourse B (CB), with the 245 square metre area featuring a curated collection of apparel, handbags and accessories.

This new Pop-up shop, which is in a central and highly visible location in CB, provides an ideal outlet for those Fashion brands that are represented in parts of DXB that are currently closed. The opportunity to launch this Pop-up shop follows the permanent relocation of Gifts from Dubai into two Foodplus shops in Concourse B (East and West).

Commenting on the new Fashion area, Dubai Duty Free’s Executive Vice Chairman & CEO, Colm McLoughlin said, “Every retail space counts now more than ever and this new Pop-up shop enables us to feature Fashion brands from other Concourses.

“We believe in the Fashion sector’s ongoing potential and using this space efficiently provides the brands with a good opportunity as well as providing passengers using Concourse B with the opportunity to shop for their favorite fashion items,” added McLoughlin.

There are currently eight brands occupying the new Pop-up shop which includes Coach, Michael Kors, MCM, Furla, Escada, Etienne Aigner, Emporio Armani and Ralph Lauren.