Dufry announces the launch of its new Haute Parfumerie concept, with the first store being officially inaugurated at Zurich Airport on 24th May. This luxurious space showcases a collection of the most sought after and premium fragrances, and has been introduced to meet the continuing customer interest in luxury and exclusivity within this category.

The design of the store takes its inspiration from the simple and elegant lines of the Bell Glass. Synonymous with the world of fragrance, this iconic glass case often features as part of the fragrance creation process itself, and is also used as a display case. Arched wall bays, window frames and store furniture all echo the curved silhouette of the glass, whilst bell jars displaying different fragrance note ingredients can be discovered creatively displayed throughout the store.

Upon entering the 80m² store, which is located on Level 2 Departures at Zurich Airport, customers will discover the most extensive and inspiring collection of fragrances. Iconic brands including Acqua di Parma, Creed, Diptyque, Amouage, Parfums de Marly and Penhaligon’s are all featured, alongside other highly sought after fragrance brands such as Maison Francis Kurkdjian, Initio Parfums Privés, Tiziana Terenzi, Serge Lutens, Vilhelm Parfumeries, Ella K and Off White, to name just a few.

Commenting on the Haute Parfumerie concept, Romina Gabarró, Dufry Head of Beauty for EMEA says, “We are seeing continued and significant customer interest in premium, rare and exclusive fragrances and the creation of this Haute Parfumerie concept store is our response to this growing sector. The luxurious store space, combined with engaging and interactive technologies – all underpinned with expert and knowledgeable staff – really takes the fragrance discovery experience to another level. We are extremely proud to be able to launch this first Haute Parfumerie store today here in Zurich and are confident it will be a great success.”

To help customers discover the perfect fragrance – be it for themselves or as a gift for others – a multi-sensory phygital “Fragrance PlayTable” based on the seven fragrance note families is located at the heart of the store. Developed jointly with PUIG, customers can choose to browse using brand names they are already familiar with and receive on screen suggestions of fragrances they or others might also like. Or they can be guided by selecting their preferred aromas within the main seven fragrance families – woody, floral, oriental, aromatic, leather, citrus and chypre. The latest technology is an integral part of the “PlayTable” and enables customers to accurately identify their olfactory profile and provides suggested fragrance options for them to try.

Antonin Carreau, Global Director for Beauty at Dufry comments, “As a leading global travel experience player, Dufry is committed to offering our customers exciting and innovative retail concepts and product assortments, particularly in this category where we see a strong level of interest in luxury and more niche fragrances. With the development of this impressive Haute Parfumerie concept, our aim was to deliver an immersive, memorable and unique fragrance experience for our customers and that has certainly been achieved here today. We’d like to take this opportunity to thank our partners at Zurich airport for their valued support and great enthusiasm for this project. This store is the first of several more to come worldwide, in locations such as Heathrow T3, Vancouver, Antalya T1 and Istanbul.”

Concluding, Heidi Köpple, Commercial Director for Zurich Airport said, “We are delighted to have had the opportunity to work in close partnership with Dufry, and support them with the introduction of their first Haute Parfumerie store in travel retail. Zurich airport is committed to delivering the very best shopping experience for the many travellers that visit our airport each and every day, and this new retail concept takes the whole experience of discovering and purchasing fragrance to a totally different level. We are confident it’s going to be a great success!”