Travel retailer Duty Free Americas (DFA) highlights three in-store ‘wow’ activations in partnership with its luxury fragrance and cosmetics brands Clarins, Rabanne and Yves Saint Laurent (YSL).

Building on DFA’s legacy of collaborating with world renowned fragrance and cosmetics brands, these activations allow travellers to sample world-class products and experience the world of Clarins, Rabanne and Yves Saint Laurent (YSL) via its in store beauty concierge. Through best-in-class Out Of Home media, exclusive pop-ups, in-store demonstrations and more, DFA consistently enriches the shopping experience for travellers.


Puig, the fashion and beauty group, has joined forces with DFA to reveal a striking new brand identity for Rabanne, formerly known as Paco Rabanne, to launch FAME and PHANTOM PARFUM. In an activation at DFA stores in Miami International Airport, eye-catching activations provide a look into the reimagined world of Rabanne and its exquisite fragrances.

MYSLF Refillable Eau de Parfum
Fashion powerhouse YSL is celebrating the release of its new masculine re-fillable fragrance, MYSLF, with a prominent activation in DFA’s Miami, Hartsfield-Jackson Atlanta and Tocumen, Panama International Airports. Travellers can experience and explore YSL’s first woody floral scent through DFA’s beauty concierge, podiums, digital displays, freestanding units and more, all designed to enhance in-store visibility.

Clarins Double Serum Light Texture
Family-owned skincare brand Clarins, has collaborated with DFA to showcase the age-defying skin benefits, plant power and scientific innovation of the new Double Serum Light Texture. This activation features immersive displays across DFA’s stores in Miami, Hartsfield-Jackson Atlanta and Tocumen, Panama International Airports. Travellers will learn how to pair the Double Serum
Light Texture with their favourite day cream for a complete skincare routine. Both women and men will have the opportunity to experience this bare skin effect serum through DFA’s beauty concierge in-store.

Joseph Falic, Duty Free Americas Vice President, said: “This month, we proudly spotlight the finest cosmetics and fragrances from Clarins, Rabanne and Yves Saint Laurent (YSL) through innovative new in-store experiences.

“The luminaries of the beauty industry continue to choose Duty Free Americas as their gateway to international travellers – a fact that speaks to the dedication and expertise of our in-store beauty concierge and omni-channel shopping opportunities. We take great pride in ensuring we are always ahead of the curve when it comes to the best of beauty, offering our travellers concierge-level service and limited edition products in travel retail.”