Travel Blue, the experts and global leader in travel accessories, is partnering with Gebr. Heinemann to launch the EcoJourney backpack in global travel retail. The first listing is at the Düsseldorf Airport store.
Designed to elevate the executive travel experience, EcoJourney features a sleek professional design and includes all the essentials for the modern business traveller: a side shoulder strap, carry-on straps with hidden main strap technology, an exclusive padded laptop compartment and smart interior organisers for optimal functionality. EcoJourney fits perfectly in the overhead cabin compartment of most airlines.
Made from 100% recycled nylon and available in selected stores globally, the EcoJourney backpack (RRP US$119.90) is part of the Traveller Collection and specifically targets the Gen-Z market.
Travel Blue is the category leader in recycling and sustainability with a mission to reduce the impact of global travel retail on the planet with genuine and practical solutions. The company’s use of recycled plastics, as part of the Our Blue Way initiative, has now reached the equivalent of over 42 million 500ml plastic water bottles.
Gebr. Heinemann accessories buyer, Oliver Kölln says: “We are delighted to be among the first retailers to bring the EcoJourney backpack to travellers. The Travel Blue portfolio has the strength and depth to engage all travellers and drive sales, as passenger buying patterns shift.”
“Our long-standing partnership with Gebr. Heinemann spans over 25 years, making them the perfect partner for this global launch,” says Travel Blue Managing Director, Daniel Levin. “The Travel Essentials category is growing consistently as shoppers spanning all ages and demographics seek to fulfil their immediate need, such as forgotten electronic equipment, as well as buy thoughtfully designed, higher value items that capture the spirit of travel, such as a backpack. The EcoJourney backpack is part of our highly successful backpack range. It is lightweight, affordably priced and made from high-quality materials, fitting exactly with Gen-Z’s functionality and value demands.”
Travel Blue backpacks come with a three-year global warranty, reflecting the company commitment to quality and durability.
