Elizabeth Arden proudly introduces Eight Hour® HydraPlay™ Skin Perfecting Daily Moisturizer, a revolutionary daily moisturizer crafted by the same visionaries behind the brand’s iconic Eight Hour® Cream.
This latest innovation was made for skin minimalists – and is perfect for travel – delivering an unparalleled, eight skin-enhancing benefits within one single, versatile product. It is rolling out globally from this month in both domestic and travel retail / duty-free channels, with an RRSP of US$45 for 45ml.
Designed to simplify skincare routines while maximizing results, this formula hydrates, brightens, perfects, primes, soothes, refines pores, controls oil and more, all within one pump and application. Users can expect this moisturizer to go above and beyond, delivering more than hydration with 97% of users agreeing that their skin felt smoother and looked brighter*, while improving makeup wear all day**.
Eight Hour® HydraPlay™ is vegan and fortified with a blend of 95% naturally derived ingredients+, including Hyaluronic Acid and Glycerin. These key components work together to instantly boost hydration levels by 64%++, promoting smoother and brighter-looking skin from the very first application.
HydraPlay™ is meticulously crafted to cater to the diverse needs of modern individuals seeking simplicity without compromising on skincare efficacy. It is gentle enough for all skin types, including sensitive skin.
“We are incredibly excited to launch HydraPlay™ under the iconic Eight Hour® collection this spring,” noted Susan Zuckerman, Vice President of Global Marketing at Elizabeth Arden. “This do-it-all moisturizer is a must-have for the skin minimalist. Beyond plumping skin with instant and lasting hydration, it brightens, refines pores, controls oil, primes and perfects. The formula was developed to offer a simplified approach to skincare, without compromising on results.”
Elizabeth Arden Marketing Director EUTR Céline Moittié commented: “Our original Eight Hour® Cream – created in 1930 – is still adored by skincare experts, leading makeup artists and beauty influencers all over the word. It has since inspired a best-selling Eight Hour® Cream collection, featuring products that are all renowned for their unrivalled versatility and proven results.
“Our new Eight Hour® HydraPlay™ Skin Perfecting Daily Moisturizer is another hugely versatile innovation that is absolutely ideal for travellers, as it incorporates so many different skincare benefits in one compact, portable product. This new 8-in-1 miracle moisturizer is another cult classic in the making, and I’m confident this latest addition to our portfolio will be yet another resounding success within the GTR channel.”
