Russian Standard Vodka has signed a five-year deal with Emirates Airline to have its vodka served in economy and first class cabins.
Emirates will serve Russian Standard Original Vodka for customers in economy class, while first class travellers will be served the brand’s luxury expression, Imperia.
To raise awareness of the brand among travellers, the offer will be supported by an integrated marketing platform, which will deliver a series of activations across various channels.
Elina Fruin, managing director for global travel retail at Roust, which owns Russian Standard, said: “Winning this tender is very important to us as it marks a major expansion of our presence with one of the largest airlines in the world. In securing this important win we faced strong competition from global industry players.
“I believe the key feature of our success is the strength of the brand in ‘travel retail’ globally and in the local market of United Arab Emirates and valuable insight and support from our partners”.
Emirates Airline operates more than 3,600 flights per week to more than 150 cities in 85 countries and territories across six continents.
Russian Standard – VODKA THE GREAT
Russian Standard is more than a name it’s a promise to give vodka lovers around the world a new standard in vodka. Where once drinkers had to choose between a pure vodka or a vodka with good taste, now drinkers can have both.
Made only in St. Petersburg, Russian Standard Original adheres faithfully to Dmitri Mendeleev’s 1894 principles for the creation of vodka.
Created by combining state-of-the-art distillation techniques with time honoured traditions and crafted using the finest ingredients of winter wheat and water of glacial origin, Russian Standard Vodka is the benchmark for excellence in the homeland of vodka.
IMPERIA vodka – PURE RUSSIAN LUXURY
The ultimate expression of Russian luxury
IMPERIA vodka has been crafted to the highest standards to create a pristine Russian vodka for those who enjoy the finer things in life.
Produced by the world’s most advanced distillation process and layer-filtered through quartz crystal from the Ural Mountains, IMPERIA is allowed to rest in relaxation tanks for 72 hours before bottling.
The result is an exceptionally pure and clean taste with a light herbal aroma and elegant, full body.
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