Louis Vuitton has unveiled a new fragrance film campaign, starring Academy Award winner Emma Stone.
Cœur Battant, the tenth women’s fragrance created by Jacques Cavallier Belletrud and the newest addition to the Louis Vuitton perfume collection, is an olfactive invitation to follow the power of one’s emotions.
Emma Stone stars in the campaign film for Louis Vuitton’s new Cœur Battant fragrance, directed by Romain Gavras.
In this new collaboration between Louis Vuitton and the award-winning French director, the short film showcases the House Ambassador as she experiences a powerful and positive emotional journey.
According to Romain Gavras, known for his powerful work both on feature films and music videos, the concept for the project came from Emma Stone’s incredible capacity to express emotion, and the final cut displays the many facets of her personality both as an actress and a woman. We follow her through the stunning architecture of the Casa Malaparte (famously used as a set for Jean-Luc Godard’s Le Mépris in 1963), and its equally magical location on the cliffs above the Bay of Capri. The film spans night and day, sun and rain, passion, joy and melancholy: Emma dances, dreams and dives into the sea as she waits to be reunited with her loved one. Romain Gavras then takes us to the equally symbolic setting of the Cour Carrée, the “beating heart” of Paris, transformed for the film into a magical field of romantic flowers.
Fresh pear and white flowers waft you away into the whirlwind of life.
Like a wave of emotion sweeping through you, Cœur Battant is an invitation to listen to your heart and live every moment with passion.
The Master Perfumer Jacques Cavallier Belletrud gives body to this instinctive and passionate perfume with a luscious bite of sparkling pear inciting you to enjoy life to the full. Then comes the perfume’s beating heart of sunny Egyptian jasmine and sensual ylang-ylang bringing a sensation of delectable opulence. Highlighting this floral heart, patchouli adds depth to the composition. A perfume with a compelling character, suspended somewhere between freshness and sensuality.
The bottle is refillable in stores equipped with a perfume fountain.
Look out for the new fragrance in Louis Vuitton boutiques at major airports including London Heathrow, Singapore Changi and the new Istanbul airport – and see more here
Copyright The Duty Free Hunter 2020