Actress Emma Watson is front and centre in the new Prada Paradoxe Radical Essence campaign.
Dressed in a tailored grey blazer with a soft pink lining, she reaches across a pale green surface, fingertips brushing the striking triangular bottle. This goes beyond the classic Prada flacon. It’s a deep, glossy red with a bold black cap, shaped like an icon in motion.
The fragrance itself is just as memorable. Created by master perfumers Shyamala Maisondieu, Nadège le Garlantezec, and Antoine Maisondieu, Paradoxe Radical Essence celebrates the multi-dimensional woman. She’s ever-changing, yet always true to herself.
Fragrance Family: Floral Ambery Woody
Key Notes: Sweet Neroli, Salted Pistachio Accord, and Creamy Sandalwood
Product Details:
Prada Paradoxe Radical Essence is the most concentrated expression of Paradoxe. This sophisticated gourmand reinvents the sensorial floral signature of the original fragrance, elevating it with unexpected edible notes and deeper intensity.
Refillable Design:
The entire Prada Paradoxe franchise is refillable. Purchasing a 100ml refill instead of re-buying two 50ml bottles helps save 44% glass, 100% metals, 67% plastic, and 61% cardboard. The bottle is designed to minimize material use and environmental impact, and all paper packaging is FSC MIX certified.
Prada calls it an invitation to explore every side of yourself. One spritz and you’re reminded: you don’t have to choose between strong and sensitive. You can be both, always.
