Estée Lauder, in collaboration with The Shilla Duty Free, has unveiled its new store at Incheon Airport Terminal 2, marking a significant milestone in luxury beauty retail within one of Asia’s key travel hubs.
“We are proud to bring a new retail standard to Shilla Incheon Airport, offering high-touch services and elevated experiences for traveling consumers, demonstrating Estée Lauder’s skincare, makeup and fragrance expertise. Our store is designed to provide an unparalleled shopping experience, representing the intersection of luxury and high science,” said Selina Thng, Vice President/General Manager, Estée Lauder Travel Retail Asia Pacific.
Central to the store’s offering is Estée Lauder’s luxury Re-Nutriv franchise, backed by 15 years of skin longevity research and powered by its exclusive age reversal technology, SIRTIVITY-LP. Enhancing the experience, the store is also equipped with best-in-class retail technology, including the iMatch™ Skin Analysis Pro, which delivers personalized skincare recommendations tailored specifically to each traveller. Beyond the pioneering science, the store invites travellers to indulge in high-touch beauty services, from meticulously personalized makeovers to bespoke skincare consultations and an exclusive array of treatments, ensuring a revitalizing pre-flight skincare experience.
Chang Ha Shin, Vice President, Merchandizing team, Shilla Duty Free remarked, “We are delighted with our partnership with Estée Lauder and look forward to the future of travel retail beauty at Incheon Airport.”
Standing from left to right: Jinyoung Lee -Estée Lauder Area Sales and Operations Director, Changha Shin-Vice President Shilla Merchandising team, Selina Thng-Estée Lauder Vice President General Manager, Sungbin Im-Executive Director of Commercial Service Group Incheon Airport, Byungjun Cho-Vice President of The Shilla Duty Free Incheon Airport.
In honour of this, customers who make qualifying purchases will be rewarded with a deluxe gift set featuring exclusive samples. As a special nod to Korean culture, each gift set is thoughtfully enhanced with a Re-Nutriv Cryo Massage Tool, elegantly adorned with a traditional Norigae charm, embodying the beauty and allure of Korea.
