Estée Lauder launches 25th Anniversary Pink Ribbon collection

Beauty brand Estée Lauder has announced the launch of its 25th Anniversary Pink Ribbon collection, in support of The Estée Lauder Companies’ Breast Cancer Campaign.

In 1992, Evelyn H. Lauder launched The Estée Lauder Companies’ Breast Cancer Awareness Campaign (now known as The Breast Cancer Campaign) and began handing out pink ribbons at the brands’ beauty counters around the world. A year later, Evelyn founded the Breast Cancer Research Foundation (BCRF), a non-profit organisation, to generate funding that would be solely dedicated to breast cancer research.

The new range which supports this legacy includes: Pink Ribbon Knockout Eyes Collection £45 (20% donation to BCRF) which features eight piece Pure Color Envy Eyeshadow Palette, a full-size Knockout Eye Mascara, eye shadow brush and a mini Double Wear Eye Pencil; Limited Edition Advanced Night Repair Synchronized Recovery Complex II 50ml with Pink Ribbon Keychain £72 (20% donation to BCRF); and Commemorative 25th Anniversary Pink Ribbon Pin £10 (20% donation to BCRF).