ETRO has signed a partnership with Aeromexico, dedicating its creativity for the airline’s new travel kits.
Created in collaboration with the industry leader Formia, the two new amenity kits personalise Aeromexico’s Business Class in unique ETRO style. An orange leather beauty case and a thin folding organiser, both internally lined with the iconic Paisley fabric, contain a selection of cosmetic products and a Paisley print travel eye mask.
The new ETRO x Aeromexico amenity kits are now available in the Business Class of Aeromexico’s long-haul flights.
FORMIA brings on board Aeromexico two unique amenity kits in collaboration with ETRO, the Italian luxury fashion house synonym of art, design & craftmanship. The new kits offer two distinct, high quality bags: one a spacious cosmetics bag, the other an elegant, slim pouch. This is the first time the ETRO fashion and cosmetic brand will be available on board an airline in the Americas. The style of ETRO’s fashion lends itself perfectly to these amenity kits with a sleek exterior design inspired by the brand’s gentlemen’s suits and inside, finished with ETRO’s signature Paisley pattern fabric giving the bags a particularly chic feel.
Amongst the contents to be found in the kits are a selection of ETRO cosmetics and a striking, ETRO branded eyemask matching the paisley pattern inside the bags. The XL mask illustrates FORMIA’s attention to detail and design, ensuring far greater comfort and better protection from any sources of bright lights.
Commenting, FORMIA Co-Founder, Roland Grohmann, said: “In the modern travel and hospitality markets, it becomes ever more challenging to achieve the goal of creating distinctive, innovative and high quality kits. With these unique kits for Aeromexico, I believe we have achieved our goal and have designed attractive and useful products which will delight passengers not only during their journeys but also through many post-flight uses as well.”
Antonio Fernandez, Senior VP On board Product, said: “We are delighted with the way in which the FORMIA team has responded to our ambition to constantly improve the quality and attractiveness of our onboard hospitality offerings. We are thrilled about these selected collaborations: with ETRO as we recognise the exclusiveness of such a global luxury brand as well as with Field Notes, in designing a customised limited edition for us. We are confident that our passengers will greatly value these kits and recognise them as part of Aeromexico’s overall programme to raise our levels of product & service to ever higher levels.”
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