Following last year’s campaign by Luca Guadagnino featuring Adwoa Aboah flying over Rome with her Peekaboo, Naomi Campbell stars in the latest campaign shot by David Sims.

A legendary representation of bold feminine energy that perfectly symbolizes the independence, ambition, and strength of character that the Peekaboo represents for women across the world.

Ever evolving, forever iconic, the Peekaboo is synonymous with Fendi’s spirit, striking the perfect balance between artisanal tradition, experimentation, and creativity.

The Peekaboo is characterized by its strongest codes—the trapezoidal silhouette and twist-lock—to be cherished and handed down for generations to come.

Silvia Venturini Fendi’s modern version of a great classic bag, the iconic Fendi Peekaboo is emblematic of Fendi DNA: craftsmanship, experimentation, and creativity.