Elizabeth Arden has introduced Always Red, a new fragrance coming out in the summer of 2015 as a limited edition. The fragrance is from the Red Door collection, which first launched in 1989.

Always Red is a luxurious and sweet floriental fragrance that “attracts attention, intended nights out, confident women who are leaders of their “it” crowds”.

It opens with bright accents of red plum, blood orange and exotic passion fruit. The heart is composed of textured flowers (Sambac jasmine, pink freesia and velvet rose petals) that dry down into rich oriental base of red amber, mahogany and praline.

The fragrance is available as 50 ml Eau de Toilette.

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