The French fashion house Courreges launches its new fragrance Hyperbole in October 2016, with a campaign inspired by the brand’s long-time muse, Grace Jones.

Through certain, traditionally conceived as masculine perfume notes, Courreges strives to present the sensuality of a bold, renowned and charismatic woman. The rebellious past and progressive vision of the brand is also evident in the new fragrant creation. Hyperbole is the name of the sports collection of the brand, which dates back to the 1970s.

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The perfumer Jean Jacques of Takasago developed Hyperbole is as a simplistic, oriental-spicy fragrance that reminds us of the character of the fragrances from the 80s and the 90s. The explosion of white pepper spice and a brusque bergamot in the top represents the accord of “affirmed femininity.” An “Instinctive femininity” accord is evoked with intense notes of the heart including patchouli and tobacco. The base is represented by a “charismatic femininity” accord with sensual and oriental tones of vanilla and tonka bean.

The campaign is inspired by the 80s fashion icon and muse of the brand, Grace Jones. The fragrance is available as a 50 and 100 ml Eau de Parfum.

www.courreges.com