Burberry has announced the launch of its newest fragrance, My Burberry Black.

Inspired by the Heritage Trench Coat and the essence of London, the new intense and sensual scent fuses notes of sun-drenched jasmine flower and peach nectar with a touch of rose. 

The signature rose note at the heart of My Burberry is given a sweet and inviting candied twist, while rich amber patchouli rounds off the scent for a deep and captivating finish. 

The monogram option allows customers to personalise the fragrance bottle with up to three initials. 

Launched this week, the fragrance is available in sizes: 50ml (£65), 90ml (£92) and 900ml (£2,000). 

The campaign was shot by photographer Mario Testino, under the creative direction of Chief Creative and Chief Executive Officer Christopher Bailey and features British actress Lily James, in her first ever global advertising campaign. 

Lily James will succeed British models Kate Moss and Cara Delevingne who are the current faces of My Burberry.


Image: © Copyright Burberry/Mario Testino