FIRST LOOK: New Calvin Klein fragrance ‘ck all’ set for launch [update]

FIRST LOOK: New Calvin Klein fragrance ‘ck all’ set for launch [update]

Calvin Klein is set to introduce a new addition to the global best-selling ck unisex fragrances – this edition is called ck all and carries the slogan ‘Be One. Be All. Just Be.’.

[Updated] This new edition will launch in February 2017 and be on counter in travel retail and duty-free shops from March 1. We understand this is not a limited edition and will be a permanent member of the collection which began with ck one in 1994, ck be 1996 – and was followed up recently by the standalone fragrance ck2 in 2015 (see story).

ck all is described a refreshing composition that opens with citrus notes including mandarin. The heart of the perfume includes citrus blossom and the Paradisone molecule, an intensified version of the Hedione molecule with the scent of jasmine. The base is warm and oriental, adding a touch of amber.

Bold, inclusive and expressive. an invitation to defy conformity and limitations, ck all is designed to be worn by all, free of societal conventions. a universally appealing clean scent that offers an olfactive blank canvas to celebrate the individual while acting as a form of self-expression and rebellion.

ck all was created by iconic perfumers duo Alberto Morillas and Harry Fremont, who were behind the original ck one fragrance in 1994. ck all is a new take of the ck one clean scent: more complex, more faceted, more woody. a new vision of today’s youth and a modern interpretation of freshness.
maintaining the original citrusy green tea signature, renowned perfumers Harry Fermont
and Alberto Morillas enhanced ck all with a crisp departure that is expressed through paradisone, an exclusive note by Firmenich, and the warm embrace of ambrox and hivernal.

Top notes: a bright and stimulating blend of bergamot, mandarin and grapefruit flower

Middle notes: taking it in a refreshing and clean direction is paradisone, coronal, lilyflore and rubarb

Bottom notes: amber, musk and vetiver offer an expressive warmth

The Bottle: An echo of the iconic ck one flask-shaped bottle in bright white to communicate the clean, universal appeal of ck all. At once instantly recognisable and still a fresh, modern expression of a classic.

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