Lancôme Idôle L’Intense is the new stronger and bolder EDP edition of the signature scent – launching in September worldwide.
Lancôme launched Idôle in 2019 as a revolutionary fragrance, inspired by the modern generation of women who create their own rules of success. A year later, a new version of Idôle L’Intense arrives, described as a stronger and bolder perfume, designed to leave a “unique mark.”
“Here’s to the leaders of tomorrow, glorious and luminous, igniting the flame of success and lighting the way for others. Here’s to the new Idôles, who daringly shine the path for others. To those, whose aura radiates with success and greatness, inspiring the Idôle that resides within each one of us.”
Created on the basis of three ingredients, Idôle L’Intense emphasizes the natural beauty of flowers. The rose – a timeless symbol of Lancôme – is present through the sweet absolute of Grasse rose and the fresh green scent of the essence of the petals of the Isparta rose. The trio of jasmine provides a velvety texture and light fruity tones. The “white chypre” base combines two types of patchouli with cedar, acacia wood and sandalwood, rounded with bourbon vanilla from Madagascar.
To celebrate women’s collective success, the same trio of women’s perfumers creating the original is also signing the new edition. Each born on a different continent, Shyamala Maisondieu, Nadège le Garlantezec, and Adriana Medina, showcased their individual cultures and personalities to create this fragrance.
The thin bottle of perfume is light and suitable for travel, this time in a darker pink colour with a metallic sheen. A metallic sheen on the back and sides of the bottle and an elegant silhouette on the front adorn the new design.
The face of the campaign is actress Zendaya. Lancôme Idôle L’Intense is available as a 25, 50, and 75 ml Eau de Parfum Intense.