With numerous partnerships on their roster for 2022, Swedish beauty and tech giant FOREO is ticking yet another one from its list with the addition of Chicor, South Korea’s one-stop-shop for all things beauty. The brand officially opened at their first Chicor store in Chicor Daegu, located at the Shinsegae Department Store.
With plans to further expand the prongs of this blossoming partnership, FOREO has signed on to open at three more Chicor stores in the Gangnam and Hongdae areas in August this year. FOREO has been on track to recover steadily since the pandemic, with success upon success and increased on-ground visibility and sales during the past few months. The addition of the partnership with Chicor will no doubt assist further in expanding FOREO’s reach and traction within South Korea, by allowing customers to experience FOREO products in a more up close and personal manner.
Chicor is positioned as a leading beauty speciality store in South Korea, which houses over 250 premium brands hand-picked by Shinsegae, with 24 stores in Korea. Brands under the Chicor umbrella include Lancome, Clarins, MAC, Laneige. To tap further into Chicor clientele, FOREO will offer exclusive promotions through the brand in order to ensure that customers can enjoy more benefits from shopping via this retail channel.
Global Travel Retail Director, Gary Leong, is thrilled with the new partnership. “Inking a deal with a brand that is fast becoming the beauty go-to for South Koreans points that we are moving toward significant brand awareness and recognition in the country. FOREO is thrilled to have yet another partner to assist us in becoming the number one beauty brand in South Korea. We thank them for their assistance and dedication while turning this partnership into a reality, and look forward to a long and fruitful union.”
