Taking the United States of America one state at a time – that’s what Swedish beauty and tech giant, FOREO, has been executing since its inception. The latest state to be called home by the brand is Philadelphia, with FOREO’s new POS at Philadelphia International Airport in partnership with 3Sixty Duty Free.
The new counter, which is located at Terminal D-E of the airport, will show FOREO features alongside a range of holistic beauty brands. This latest move marks the expansion of FOREO’s global presence with the partnership of 3Sixty, a pairing which initially commenced in 2021.
With a wide range of bestsellers and must-have skincare gadgets, FOREO left no stone unturned when it came to stocking its new counter. Philadelphians can expect to find the LUNA™ 3, the LUNA™ mini 3, the UFO™ and its accompanying masks, and the BEAR™, all ready to be explored and loved. The SKUs provide a complete skincare routine, of which can be carried out anytime, anywhere. The LUNA™ mini 3 gives an in-depth cleansing experience with its soft silicone bristles, designed to effectively and quickly remove dirt or oil that has collected on the surface of the skin. For customers seeking an extra massage function, the LUNA™ 3 provides curated massages via the FOREO app, professionally designed by an aesthetic expert.
Post-cleansing, customers can move on to the UFO™, a unique 90-second masking device that helps active ingredients inside the mask absorb better into the skin through the use of T-sonic pulsations, thermo-therapy, and cryotherapy. The UFO™ is also equipped with a full spectrum of LED lights to revitalise and refine the complexion. Finally, to complete the 3-step process, the mighty microcurrent BEAR™ tightens and lifts the contours of the face for an effortlessly youthful and refreshed glow.
Philadelphia International Airport (PHL) is the only major airport serving the nation’s 6th largest metropolitan area, a hub which sees 32.24 million passengers annually. Twenty-five airlines, including all major domestic carriers, offer 500 daily departures to over 140 destinations worldwide. Strategically located 7 miles from downtown Philadelphia, the airport is easily accessible and proves convenient for tourist sites, business centres, and cultural hubs. The airport is also self-sustaining and does not use local tax dollars.
Tourism to the city has seen a significant increase from 2020, with a 20 percent rise and 36.2 million people visiting Greater Philadelphia in 2021. The industry’s recovery from COVID-19 is well underway, and although the tourism sector reported increases in all key metrics including visitation, spending, and economic impact, a full recovery is not expected until 2023.
Global Travel Retail Director, Gary Leong, is thrilled to expand further to the bustling hub of Philadelphia. “We’re ecstatic to finally have secured a placement in one of the most historical states in America in partnership with 3Sixty Duty Free. Philadelphia is a hub of business and culture, and our placement there reflects FOREO’s desire to expand and grow further and take the world by storm in a similar manner.”
A historical heavyweight, Greater Philadelphia boasts destination-defining museums and incredible culinary finds. Most known for the Liberty Bell and its tantalising cheesesteaks, Philadelphia is also home to the legendary Philadelphia Orchestra and vibrant murals, which have turned the city into a massive outside arts gallery.