Frankfurt Airport’s Heinemann duty-free store has been recognised as an official “Habanos Specialist”, becoming the first and only airport store in Germany to achieve this status.
A clear symbol of excellence
“We’re proud to meet the high standards of Habanos as a selected partner in its international network of specialists. The seal is a clear symbol of excellence for our customers and reflects the passion, expertise and dedication with which we sell high-quality tobacco products in our shop”, says Dirk Mörchen, Managing Director of Frankfurt Airport Retail.
Habanos awards its seal to retailers who stand out from the competition in the premium tobacco sector by presenting a particularly wide selection of Cuban cigars in an excellent setting. Retailers have to meet various requirements: They need an exquisite shop with a suitable humidor; their members of staff have to be specially trained; over 50 percent of their premium cigars have to be Habanos; and the rest of their assortment has to complement the Habanos, including top-sellers from their respective country.
Pre-emptive right and special editions through “Habanos Specialist” status
Habanos rewards its certified retailers with benefits like special training courses, inclusion on the Habanos website and a purchase option for new products, rarities and special launches. Thanks to the quality seal, passengers at Frankfurt Airport can now enjoy a wide range of products, excellent service and significantly improved availability. “Especially when poor harvests lead to a shortage of high-quality products, the seal allows us to keep offering our customers the best Habanos”, explains Georg Fuhrmann, Managing Director of Frankfurt Airport Retail.
The 16 m² walk-in humidor with the “Habanos Specialist” seal is located in Terminal 2, Non-Schengen. The terminal section welcomed around 3.5 million departing passengers in 2018. Cuban cigars are most popular among travellers from Southeast Asia, who account for the majority of cigar sales made by Frankfurt Airport Retail.
Copyright The Duty Free Hunter 2019